Cinema City

Cinema City conducts all of its on- and off-screen cinema advertising activities through its wholly owned subsidiary,  New Age Media.  In addition to Cinema City, New Age Media also services the Helios and Kinoplex multiplexes in Poland (37 multiplexes).

New Age Media offers on-screen advertising prior to the start of the movies, off-screen advertising and organization of events inside the cinemas, cinema halls sponsorship agreements and movie partnership advertising. The company also delivers cinema advertising planning services to media planners. Orange is sponsoring all IMAX^® theatres in Poland and is the Company’s strategic partner in the country.

New Age Media currently commands over 70% share of the cinema advertising market in Poland. New Age Media plans to expand into all countries in which Cinema City operates, which after 2013 is aniticpated to grow to over 1000 screens.